Sara S. & Wali Ahmad
Eid is a special time in the Muslim community for a number of different reasons. From the special Eid prayer, down to securing the Eidi bag, this occasion is unlike any other. But even with all of the festivities, there’s one super important piece to making the celebration feel complete: your Eid fit.
With just a quick glance, it’s pretty typical that you’ll find your Instagram and Twitter feeds flooded with black kurtas, but 20-year-old Emad Ahmed changed the game this year.
A post shared by Emad Ahmed (@eahmed6) on
Ahmed had no hesitation ensuring that he wowed the crowd with his outfit for Eid Al-Adha, sporting a bright pink kurta with a bedazzled seam and collar. He featured his suit in a TikTok video which gained the attention of nearly 30,000 people. His video now has over 3,000 likes, and was even duetted by a number of other Muslim TikTok creators who wanted to follow Ahmed’s footsteps in switching up their outfit choice for the holiday.
@_emadahmedEID MUBARAK FAM (IG – eahmed6) ##muslim ##muslimtiktok ##desi ##brown ##pakistani ##pakistanitiktok ##indiantiktok ##canada ##uk ##fyp ##foryou ##foryoupage♬ KURTA CHECK – _emadahmed
“I was kind of afraid of how my friends would react,” Ahmed said. “There’s a big culture around toxic masculinity, but I was just like, ‘you know what, let’s make a statement, I’m just going to go for it,’ and I posted the video.”
Prior to posting his Eid fit video, Ahmed had voiced his concerns through a private TikTok video about the black kurta trend on Eid, explaining how it feeds into the culture of Desi stereotypes and sexualization of men.
“I personally believe that guys shouldn’t be sexualizing girls, especially on a platform like this (TikTok),” Ahmed said. “There are so many big TikTokers who are just like, ‘Oh my God! When a guy walks into a room with a black kurta he looks so clean, so hot,’ and I think it’s dumb, because you wearing something is not going to define how good looking you are. I think people are missing the entire point with this black kurta stuff.”
Ahmed also went on to talk about the pressure of fitting into modern societal gender norms.
“I know a lot of guys that are so sensitive, in Western society especially, that when girls say something about them, they feel pressured to do exactly that, just like wearing a black kurta,” Ahmed said. “If a girl thinks that black kurtas are hot, boys will feel the need to wear a black kurta (to impress them), when in reality, it should all be about pleasing yourself and spreading positivity around you.”
After posting the private TikTok, Ahmed was approached by another creator, Nabeel Mian, to collaborate via the duets feature on the app, telling Ahmed that he would support by wearing a bright colored kurta as well.
“The morning Emad posted his kurta video, he had actually commented on his video tagging me that he wants to see what I’m wearing for eid, and with this, I had an idea and thought of making a duet with him,” said Mian. “My eyes landed on this new sky blue colored kurta and I thought it would be perfect to wear alongside my buddy Emad.”
Ahmed and Mian’s duetted video paved the way for more duet videos to be made, and also gave the two creators a chance to connect and bond with one another. The video amassed around 8,000 views and around 2,000 likes.
@nabzmian##duet with @_emadahmed had to accept the invite from king ##muslim ##muslimtiktok ##brown ##desi ##pakistani ##indian ##pakistanitiktok ##indiantiktok♬ KURTA CHECK – _emadahmed
“I found Emad about a month ago around when he first started, I could see he was going to grow very big so I wanted to support him through it,” Mian said. “I did this to hopefully inspire people to join with us and start a chain so we could still do a collaboration. Sure, girls can say they love it all they want over social media, but we all know being unique and different is what truly stands out over anything else. Emad’s video is a perfect example because he was able to attract social media without following the standards it had set out.”
Both Ahmed and Mian hope to continue changing the face of Desi and Muslim TikTok with more collaborations. They both hope to break the chain of toxic masculinity on the platform while also embracing their individuality through their content.
“This generation will be the generation to break stereotypes, and doing so is very important, because our culture in the past has always been worrying about what others would think and say about us,” Mian said. “My question to everyone is whether they would feel better if they were to follow a trend or start a trend. I’m sure it would mean much more to them to start one. If that is the case for them, then that can only be done by embracing a unique fashion sense to truly stand out and be noticed.”